ozoneoceanIt can be but, with something like Star Trek, there's the danger of having thousands of die-hard fans complaining that Person X didn't meet Person Y until three days after Event Z happened. A re-boot shouldn't have to worry about that kind of detail.DAJBPerhaps, but it's also a great sources of inspiration…
Having to worry about that much continuity can be so restricting!
Every re-telling of Batman's origins, for example, sticks to the basic facts but changes a few details (had his family just seen Zorro or Die Fledermaus, for example?) without worrying about disrupting the continuity established in the previous movies. Star Trek and Star Wars fans haven't traditionally been very accepting of that kind of flexibility.
Of course Batman movies have changed details without feeling the need to waffle on about having established an “alternate reality”. But, with Star Trek, I'm sure that was the price they felt they had to pay in order to keep the die-hard obsessives in their place! They can still draw on events from previous movies/TV episodes if they want to, but they've also given themselves the freedom to change as much as they want.