Episode 595 - Oversold to the Moon!
Aug 8, 2022
How do you describe your work to sell it to people? Writing blurbs is a real skill! You generally have to avoid doing these four things: Underselling, Overselling, Selling the wrong story, or Revealing too much. It's quite a tricky balance to master. I've been writing feature blurbs for comics here on DD for many years now (about 16), so I've developed a technique but even I haven't mastered it!
Topics and Show Notes
- Overselling is when you promise too much, more than the work can ever provide. It might help you attract an audience but it'll probably piss them off when the promises aren't met.
- Underselling is when you downplay the work too much so that it doesn't really sound interesting and discourages people from checking it out at all.
- Selling the wrong story is when you advertise things about your work that it's really not about, like advertising it as a love story when it's really about violent action. You'll just attract the wrong audience and lose readers.
- Selling too much is when you reveal major plot points and crucial story elements. People don't usually want to look into a story if they already know how it's going to go.
My technique with featured comics is to use a standard format. I introduce the main character and then the issues facing them in their world. Then I talk about the art and the story style. I do this so I can personalise the story for people, centering it onto that character or characters. Mentioning the issues introduces some stakes so people start to wonder how the character will deal with those. Talking about the world of the characters gives everything a context, a playing field unique to them and their situation. Talking about the story style, genre etc filters things to the correct audience, as does the mention of art. This works for me because I have to do it over and over hundreds of times, another style might work better for you. :)
This week Gunwallace has given us a theme to Sad W - Hurry up and wait! All the loose energy and stress of a Friday afternoon when it’s almost time to go home but your boss throws an urgent last minute job onto your desk. Hurry, hurry, quick, finish! Damn, you made a huge mistake, do all that bit again. Hurry! This is a modern sounding, high energy, track, thrumming with urgency.
Topics and shownotes
Links
Forum post - Writing spoiler free blurbs - https://www.theduckwebcomics.com/forum/topic/179116/
Featured comic:
Remedial Magic - https://www.theduckwebcomics.com/news/2022/aug/01/featured-comic-remedial-magic/
Featured music:
Sad W - https://www.theduckwebcomics.com/Sad_W/ - by Sstavix, rated E.
Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
Banes - https://www.theduckwebcomics.com/user/Banes/
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
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Episode 593 - Risky Business
Jul 25, 2022
The risks of online creative success We live in a wonderful time where you're able to turn your creative passion into a job that can support you just by using freely available online services like YouTube, Spotify, Instagram, Patreon, Ebay, Paypal, Etsy, Webtoons etc. You can start with nothing more than your computer or phone and end up with a thriving business based on your passion project. It's not easy, achieving enough success where you can quit your day job still tends to take a lot of work, but once you get there it can be amazing. However, that's not the end of the story unfortunately.
Episode 492 - Impermanence of the new digital age
Aug 17, 2020
This Quackcast is about the impermanence of online services and the lie that services are provided for fee and providers have no responsibility to the creators and viewers that use them. Hushicho posted in our forum about Tapas newly restricting nudity in comics which suddenly disenfranchises hundreds of creators who've built up followings on that site with comics that were well within the the Tapas content rules. With that one change these comics have been wiped out, destroying all the hard work by creators to build up their audiences over a long period of time. That can happen with ANY digital service, we are at the mercy of the corporations that provide them.
Episode 490 - Genres of webcomics!
Aug 3, 2020
Aren't genres great? They're so useful for categorising what we like and selling our work. Today we're chatting about all the genres that are popular in webcomics now, that we know of. Back in the day webcomics were mainly defined by TWO genres: slice of life, and gaming. And out of those two gaming was king! Actually a lot of comics combined the two. The biggest were things like 8 Bit Fantasy, PVP, Penny Arcade, and Ctrl Alt Delete.
Episode 473 - Genre vs Setting
Apr 5, 2020
In this Quackcast we talk about the differences between genre and setting and what genre really is. For instance: Fantasy and SciFi aren't genres, they're settings… Mostly. It's complicated but they both pretty much USED to be genres, now they're mainly just settings for genre stories to take place in. What does that mean? Well, Fantasy wasn't even considered a genre back in the day, not really till after the success of Tolkien. Later on a lot of writers began using that same style and consumers really wanted it, so it became a “genre”. It was only later on when it graduated out of that to become a setting that has genre stories set within it.
Episode 424 - Selling your creative dish
Apr 29, 2019
On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?
Episode 374 - Selling yourself
May 14, 2018
In this Quackcast we have a chat about some ways to promote your comics and sell yourself. Emma Clare and Tantz have been doing cool stuff with the DD Twitter account. Hash tags are an important part of that, help them come up with a hash tag for DD! Who understands hash-tags on Facebook? Covers are one of my favourite ways to promote your work. They're tricky to get right but you need them to properly encompass your work and promote it, the form they take can depend on where your work is: Amazon, Drunk Duck, a convention, targeted ads etc. But be careful not to disappoint your audience with false advertising. This week Gunwallace has given us the theme to Coward of Valor. It's a Modern yet medieval, this tune strides in with great pomposity and deigns to dance for us. It pirouettes and swoops in all its beauty and extravagance then exits stage left with just as much flare.
Episode 228 - Conflicting conflicts conflict
Jul 19, 2015
This time we're talking about conflict in webcomic writing, and any writing in general really. Conflict is one of the main drivers of a story, so you pretty much have to have it in there somewhere! But how do you approach it? Do you set it up really carefully or just put a bunch of volatile characters together and see what happens? I think for a lot of us we don't think too much about the science of our conflicts, rather we approach it artistically and develop things by feel and instinct because conflict is such an intrinsic trait. But understanding how you use it can be very useful when you're writing satisfying resolutions and climaxes. A good understanding of the types of conflict in your story is also pretty essential when you're writing a good comedy (it's a great source of humour!), and also when you're explaining or selling your work to the public: It's all very well to chat about your clever setting and your funky characters, but conflict is the reason they're IN a story to begin with and that's really what will get people wanting to read out it. I hope you enjoy Gunwallace's great porn style music type theme for Tales of Two Tiny Titty bars!
