On the wall,
One webcomic site?
Or do I do them all?
Nowadays there are a plethora of options available to creators and the question is no longer where to post your work, but how many websites should you feature it on? Do you opt in for exclusivity on one site or spread the love across multiple platforms? This is the first of a two-part article discussing why and where to post your beloved creation and how you can get eyes on it.
A quick google search leads you to a variety of opinions. There are users that believe placing your webcomic on multiple sites opens you up to spreading yourself too thin and potentially dividing your audience base. Others believe it maximises the chance of your work being seen and, in turn, raise its profile in the general internet zeitgeist.
The trend these days is to upload your work on different sites as a user’s behaviour is to source content from multiple platforms, be it video streaming, news and current affairs or music. The internet allows people to shop around. It is not uncommon now to be able to follow an artist on different webcomic hosts. In next Friday’s post I’ll go through some of the top ones on the market and one that is on the horizon, so be sure to tune in for that.
The question remains then, how many?
There is no rule for this.
Generally, creators post their work to the big two, Webtoons and Tapas (more on those next week) and then maybe a third community they are particularly attached to. In our case, we posted to four, including the two I just mentioned. Webtoons and Tapas had huge audiences for us to tap into. This, from a marketing perspective, was our best option. Smackjeeves had been a giant in its day and it had the added benefit of forums for us to engage in, so we included that in the mix.
As for our beloved Drunk Duck? This was a personal one for me. Drunk Duck gave me my start in webcomics many years ago. I met so many wonderful people here, and though it had been a while, they were always warm and inviting. This was less about analytics and more about the community we wanted to join.
So you can see that there was a mix of strategic thinking and emotional connection to the communities we wanted to bring our work into.
These are just some of the things you need to ask yourself when considered whether to mirror your webcomic and where. Next Friday, I’ll be presenting a rundown on which sites creators mirror on and why they might be good for you.
Don't forget! If you do have a mirror Drunk Duck has you covered!
We also have versions for those who've been featured… or just want to pretend they have :D
Go ahead, use whichever you like!
Leave a comment letting us know where you might mirror your comic and how your experience has been.
Till next week!
Emma_Clare at 12:00AM, Dec. 8, 2017
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