Episode 424 - Selling your creative dish
Apr 29, 2019
On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?
Topics and Show Notes
One approach people typically take is just to ape the mainstream and hope that works, sell their own counterfeit McDonald's so to speak. This isn't fun for anyone. You'll get only limited success this way… One of the real reasons popular mainstream things become so popular is because they make us feel more connected to each other and they connect with all of us on some level. They make dishes around things that are tasty and fun to most of us: Pizza, tacos, fruit, tomatoes etc.
Basically we can get more of an audience for our stuff if we create it and sell it more in terms of the things that are universally relatable, are connected to the bigger cultural experience, or that make as feel bigger and more connected to others somehow: like religion for example, patriotism, love, fear for our lives, death, childhood, whatever. The more universal something is the more people it will strike a chord with.
We do NOT have to change our work to include universal themes. What I'm saying is that we should either find those themes already IN our work and turn up the level on them slightly, or simply promote and sell our work in terms of those themes.
Read more in my newspost on the subject linked bellow.
This week Gunwallace has given us the theme to Super Temps: Sounding a lot like someone drumming on the open tops of a lot of PVC piping, this is a slow, creeping beat that builds and layers: a real construction zone. Stacking that scaffolding higher and higher into the dark sky, lit up by bright, piercing arc lamps that star, blur and streak though the dark skeleton of the unfolding structure.
Topics and shownotes
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Featured comic:
Void The Guide to a Healthy Relationship - https://www.theduckwebcomics.com/news/2019/apr/24/featured-comic-void-the-guide-to-a-healthy-relationship/
Featured music:
Super Temps - https://www.theduckwebcomics.com/Super_Temps/, by Smkinoshita, rated T.
LINKS
The Creative Divide newspost by Ozoneocean - https://www.theduckwebcomics.com/news/2019/apr/27/the-creative-divide/
Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Banes - https://www.theduckwebcomics.com/user/banes
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Pit Face - https://www.theduckwebcomics.com/user/PIT_FACE/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
kawaiidaigakusei - https://www.theduckwebcomics.com/user/kawaiidaigakusei/
Episode 417 - Can we be better?
Mar 11, 2019
What is Social Marketing? Basically its word-of-mouth and viral marketing smashed together and weaponised: Marketing companies hijack hot-button social issues and hitch their client's brand to them in clever campaigns (“We can be better”, etc). The purpose isn't really to make a brand seem progressive, modern or new, rather it's another way of getting it trending on social media that's guaranteed to work, unlike the legion of hit or miss but mostly failed “Viral” campaigns. Whether people say negative or positive things about this issue is irrelevant to the marketer, as long as people are talking about the brand is all that matters. Free advertising is the goal, but it has a social cost.
Episode 416 - Making cuts
Mar 4, 2019
The entire team is here this time, no one was cut… So we're chatting about CUTTING, as in cutting out scenes to make a story cleaner, leaner and less flabby, but also NOT cutting because in a webcomic you don't have to, and when you cut badly you end up with a “D movie” effect where story scenes don't follow, don't make sense and plots seem to go nowhere or happen for no reason.
Episode 410 - Say My Name
Jan 20, 2019
Coming up with character names can be a real challenge because once you settle on one they can define the character just as much as their personality and looks! Names also affect how you name other characters: are they too similar, like Betty and Barney? Will it be an unintentionally meaningful combo like George and Washington? There are so many things to consider, it can be daunting. In this Quackcast we talk about some of the methods that duckers have used to come up with character names. It's pretty novel and interesting, anything from using friend's names, names that have special meaning to them, names that have inerrant meaning, names that deliberately have NO meaning, place-holder names, names from the phonebook and more. Your options, methods, and reasons are endless! Tell us what's behind YOUR character names!
Episode 408 - The imitation game
Jan 6, 2019
Happy new year! This is the first Quackcast recorded in 2019! Pitface is back too, can you believe it? In this Quackcast we chat about Imitation, based on Amelius's newspost from last Sunday. How do you know if someone has copied your work, just been influenced by it or influenced from the same sources as you, or has actually stolen your work wholesale? And what do you DO about it? Is imitation or someone doing the same thing as your “original” idea, always a bad thing?
Episode 407 - Regrets & Resolutions!
Dec 30, 2018
Happy new year!!! All of us on the Duck Webcomics, AKA Drunk Duck, thank you for all your support over the year! DD has grown and flourished because of all of you! It was coming to the end of the year when we recorded this, the time we traditionally mull over regrets of the year gone past and come up with resolutions for the new year to come! Tantz, Banes, and I chat about what WE think about resolutions and regrets.
Episode 403 - Eat yer serial!
Dec 2, 2018
This Quackcast was inspired by a newspost by Tantz. There seems to be this prevailing idea at the moment that serialised storytelling is better than episodic style stories. Tantz informs me that it's one of the many Twitterverse controversies! So let me explain what I mean here: Episodic story telling is when most of the story you're telling can be parcelled into the course of an episode: you can have a strong beginning, middle and satisfying conclusion in the course of your episode, whether that takes the form of a comic chapter, a page, a strip, or a half hour TV show. The Serial style has things stretching over multiple chapters or TV episodes. What we talk about in this Quackcast is that it's an utterly false dichotomy: You do not have to have either or, in fact most projects have elements of BOTH at the same time and it's a little foolish to think that one style could possibly be inherently superior to the other since they're just tools for telling a story. It is up to the creator to pick which one is right for their own work and the context in which it's going to be shown.
Episode 401 - Stan Lee, a stupid comedian, and the new prudes
Nov 19, 2018
This is Quackcast 401! Error, error! Pitface and Tantz were absent so Banes and myself were left to go quietly off the rails and expostulate all sorts of radical, half formed, badly articulated thoughts. This is an interesting one! We cover the death of the great Stan Lee, titan of the comics and superhero world. Then we sidestream into talking about comedians trying to be political commentators (re: Bill Maher)… I must apologise for my Ad Hominems. And lastly our focus is on a “new puritanism” in some aspects of pop-culture. It all ties together, if a little awkwardly.