Episode 424 - Selling your creative dish

Apr 29, 2019

On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?

Topics and Show Notes

One approach people typically take is just to ape the mainstream and hope that works, sell their own counterfeit McDonald's so to speak. This isn't fun for anyone. You'll get only limited success this way… One of the real reasons popular mainstream things become so popular is because they make us feel more connected to each other and they connect with all of us on some level. They make dishes around things that are tasty and fun to most of us: Pizza, tacos, fruit, tomatoes etc.

Basically we can get more of an audience for our stuff if we create it and sell it more in terms of the things that are universally relatable, are connected to the bigger cultural experience, or that make as feel bigger and more connected to others somehow: like religion for example, patriotism, love, fear for our lives, death, childhood, whatever. The more universal something is the more people it will strike a chord with.
We do NOT have to change our work to include universal themes. What I'm saying is that we should either find those themes already IN our work and turn up the level on them slightly, or simply promote and sell our work in terms of those themes.
Read more in my newspost on the subject linked bellow.

This week Gunwallace has given us the theme to Super Temps: Sounding a lot like someone drumming on the open tops of a lot of PVC piping, this is a slow, creeping beat that builds and layers: a real construction zone. Stacking that scaffolding higher and higher into the dark sky, lit up by bright, piercing arc lamps that star, blur and streak though the dark skeleton of the unfolding structure.

Topics and shownotes

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Featured comic:
Void The Guide to a Healthy Relationship - https://www.theduckwebcomics.com/news/2019/apr/24/featured-comic-void-the-guide-to-a-healthy-relationship/

Featured music:
Super Temps - https://www.theduckwebcomics.com/Super_Temps/, by Smkinoshita, rated T.


LINKS
The Creative Divide newspost by Ozoneocean - https://www.theduckwebcomics.com/news/2019/apr/27/the-creative-divide/

Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Banes - https://www.theduckwebcomics.com/user/banes
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Pit Face - https://www.theduckwebcomics.com/user/PIT_FACE/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
kawaiidaigakusei - https://www.theduckwebcomics.com/user/kawaiidaigakusei/

Episode 422 - Positive promotion and controversial characters

Apr 15, 2019

4 likes, 0 comments

The entire gang comes together today for two topics that were taken from recent newsposts: Emma Clare's Positive self promotion, and Tantz Aerine's Handling Controversial Characters. First up we chat about why it's always a great idea to sell yourself positively, NOT be arrogant or douchey, but rather by talking enthusiastically about what you genuinely love about your work and using that REAL and SINCERE enthusiasm to infect others with your love of what you do. Emma was mainly talking about the way you introduce your comics to friends and family but it definitely applies more broadly to self promotion in general: Don't try and get sympathy through self depreciation (oh, it's not very good…), and don't be an arrogant ass (My stuff is AWESOME!), rather you should just be honest about what you love about it (This story was so FUN to write!).

Episode 417 - Can we be better?

Mar 11, 2019

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What is Social Marketing? Basically its word-of-mouth and viral marketing smashed together and weaponised: Marketing companies hijack hot-button social issues and hitch their client's brand to them in clever campaigns (“We can be better”, etc). The purpose isn't really to make a brand seem progressive, modern or new, rather it's another way of getting it trending on social media that's guaranteed to work, unlike the legion of hit or miss but mostly failed “Viral” campaigns. Whether people say negative or positive things about this issue is irrelevant to the marketer, as long as people are talking about the brand is all that matters. Free advertising is the goal, but it has a social cost.

Episode 416 - Making cuts

Mar 4, 2019

3 likes, 6 comments

The entire team is here this time, no one was cut… So we're chatting about CUTTING, as in cutting out scenes to make a story cleaner, leaner and less flabby, but also NOT cutting because in a webcomic you don't have to, and when you cut badly you end up with a “D movie” effect where story scenes don't follow, don't make sense and plots seem to go nowhere or happen for no reason.

Episode 413 - Breaking structure

Feb 11, 2019

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It's just Ozoneocean and bouncy Banes today. This time we're chatting about breaking and subverting structures, formulas and conventions in webcomics. Commercial creative projects need to use formulas and familiar structures because that's what audiences expect, it's also what studio executives, creative editors, publishers, producers and all the people that greenlight those projects need and expect as well. The Hero's Journey and other conventions and formulas aren't just used because they make good stories but because of the commercial realities and risk averse nature of the industry (there's a lot of money and jobs on the line). Webcomics don't have those pressures so we're talking about why webcomics shouldn't necessarily adhere to popular formulas and structures and why many don't.

Episode 412 - Hiatusssss D:

Feb 4, 2019

4 likes, 4 comments

A huge thank you to the fantastic Amelius, creator of Charby the Vampirate! We mined her great newspost on the topic of the comic hiatus for this Quackcast. When you're reading a comic and it goes on Hiatus it's an awful thing… suddenly all progress stops and you don't know for how long it will be gone for. Some authors are great, they'll reach a point where they can't work anymore for some reason or they'll take a little break, but they will tell you they're going on a hiatus and when their comic will return- and Lo, it comes back exactly when they said it would. Crappy authors will say they're going on a hiatus and never return.

Episode 408 - The imitation game

Jan 6, 2019

2 likes, 2 comments

Happy new year! This is the first Quackcast recorded in 2019! Pitface is back too, can you believe it? In this Quackcast we chat about Imitation, based on Amelius's newspost from last Sunday. How do you know if someone has copied your work, just been influenced by it or influenced from the same sources as you, or has actually stolen your work wholesale? And what do you DO about it? Is imitation or someone doing the same thing as your “original” idea, always a bad thing?

Episode 407 - Regrets & Resolutions!

Dec 30, 2018

3 likes, 2 comments

Happy new year!!! All of us on the Duck Webcomics, AKA Drunk Duck, thank you for all your support over the year! DD has grown and flourished because of all of you! It was coming to the end of the year when we recorded this, the time we traditionally mull over regrets of the year gone past and come up with resolutions for the new year to come! Tantz, Banes, and I chat about what WE think about resolutions and regrets.


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