Episode 561 - You are being manipulated
Dec 13, 2021
This interesting Quackcast topic was influenced by a DDer who has been subsumed by anti-CoVid conspiracy. This inspired me to delve into the reasons for the massive growth in these types of conspiracy and how the current state of the internet contributes to it. I had some theories, but I thought I should do some reading on the subject to see what the real reasons are rather than using guesses to fill the gaps like conspiracy thinkers tend to do. I was quite shocked by what I found.
Topics and Show Notes
There are really three main parts to the problem: 1. Gate-keeping, personalisation and curation of our online communication and viewing by big tech companies. 2. This curation tends to have the effect of polarising us and making our views more extreme than they are 3. Groups use these factors to manipulate people through the use of bots (in the form of fake users), as well as paid users with several accounts.
Gate keeping:
The majority of our online interaction is through only a few large companies (Google, Facebook, Apple, TikTok, Twitter, Microsoft, Twitter, Amazon etc), they closely track every aspect of our online behavior and use it along with AI to customise and curate our online experience: the Facebook and Twitter feeds, suggested videos in YouTube, “personalised” Google search and so on, the same for the “friends” it suggests to us. None of that is nefarious or evil, it's just impersonal AI skewing what we see to keep us online longer and sell more ads. But this is also why their online services are free and often quite useful. It's actually quite crude and clunky, their AIs are terrible and obvious most of the time, suggested videos, news results, friends, product ads, and search results are just as often terrible as they can be useful.
Polarisation:
The friends, news stories, links, posts in Twitter and Facebook, videos on YouTube and TikTok that appear in our feeds are generally biased to what will get the most interaction and engagement from us; something that makes us angry like politics, or happy like celeb news for example. Researchers investigated this by creating neutral bots on Twitter. Beginning with “liking” the first random things suggested to them by Twitter, they then randomly “liked” subsequent things Twitter suggested to them. Each time Twitter would base what it suggested next on what had been liked, which meant that the neutral bots gradually had more and more extreme versions of whatever was initially randomly liked. If the initial thing had a slightly left leaning bent, in the end the suggestions were extreme and the same for right-wing and so on. In this way social media has a default tendency to radicalise us. This is part of the reason online debate is so polarised.
Manipulation:
The Problem is that it's very easy to manipulate this system and us as a consequence. It's very cheap to set up millions of bots as fake people and give them user accounts. I'm sure you've occasionally seen suspicious accounts that have tried to add you as a friend, people with names and preferences that don't fit their profile photos, these are generally poor people in West Africa and Pakistan who're paid to set up multiple profiles, basically the human version of bots, in an effort to circumvent anti-bot security measures.
The purpose of these fake accounts is manifold. They can be used to skew the kinds of news people see, spread fake rumours, sell products and scams, increase the profiles of certain people etc. This is done by having them all share the same phrases, hash tags, and links, and liking things, that in turn tricks the AIs that curate and personalise your feeds and searches into suggesting what the bots have promoted.
Researches have documented this activity from Russian and Chinese state controlled bot farms, it's also been the tactic of Islamic State (ISIL) to attract and radicalise people, spammers, scammers like Natural News and Mercola who sell fake health products and diet scams, multi level marketers, hackers, angry conspiracy theorists with agendas like the antivaxer crowd, and even just people out to make money from advertising with fake clickbait news stories about celebrities- You've all seen and clicked on those terrible ads at the bottom of news stories run by Zergnet, Taboola, and Outbrain. These always lead to low quality, often fake stories with lists that you click through. They're harmless but time wasting.
If you lacked scruples you could also use those tactics to increase the profile of your webcomic! In fact we can see it in the small scale in the way webcomic hosts like Taps and Webtoons manipulate their audiences: only recommending certain types of comic to them, promoting only those comics on their main page and elsewhere etc, this in turn forces creators to produce comics which look and feel the same way because it seems the only alternative available.
Online VS the real world
It's very important to remember that the online world Vs real world is a false dichotomy. There is ONLY the real-world. The internet is only a form of communication, but it is the dominant and most important form of communication which is why this stuff is so very important and dangerous. It has real world consequences, as seen with CoVid-19 conspiracies, Pizzagate and the invasion of the Capitol building, this idiocy results in mass deaths. Sites like Twitter, Youtube, Tiktok, and Facebook have been great sources of citizen journalism and alternative news, but unfortunately they're now very simple to manipulate and control. Where once they were a great alternative to polarising mainstream media, now that usefulness has been compromised.
Personally I'm all for neutrality and fact checking which is why I financially support the Web Archive, Skeptoid Media, Wikipedia, Snopes, and The Skeptics Guide to the Universe (I bought their book). None of these sites get it right all the time, but they actively try to and they provide valuable resources for the rest of us to try and help keep the world honest and agenda free.
This week Gunwallace has given us the theme to The Ham - a quiet country road… golden sun rays barely caress the shadowed trees through the cold morning mist. An old truck bounces and jounces along on stiff suspension, past brushing branches, roaring through the stillness. Beautifully evocative notes draw us in, then the tune excites with plucked banjo and burning, distorted electric guitar.
Topics and shownotes
Links
Sources:
In Defense of Truth - https://digitalcommons.unl.edu/usdoepub/377/
Social Bots and Social Media Manipulation in 2020: The Year in Review - https://arxiv.org/abs/2102.08436
Fake Online News Spreads Through Social Echo Chambers - https://www.scientificamerican.com/article/fake-online-news-spreads-through-social-echo-chambers/
Artificial Intelligence and Echo Chambers - https://www.counterterrorismgroup.com/post/artificial-intelligence-and-echo-chambers
Neutral bots probe political bias on social media - https://www.nature.com/articles/s41467-021-25738-6
Skeptoid Media - https://skeptoid.com
Featured comic:
Pep Squad - https://www.theduckwebcomics.com/news/2021/dec/07/featured-comic-pep-squad/
Featured music:
The Ham - https://www.theduckwebcomics.com/the_ham/ - by Hansrickheit, rated M.
Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
Banes - https://www.theduckwebcomics.com/user/Banes/
VIDEO exclusive!
Become a subscriber on the $5 level and up to see our weekly Patreon video and get our advertising perks!
- https://www.patreon.com/DrunkDuck
Even at $1 you get your name with a link on the front page and a mention in the weekend newsposts!
Join us on Discord - https://discordapp.com/invite/7NpJ8GS
Episode 556 - That's What She Said!
Nov 8, 2021
The other day Tantz Aerine wrote a newspost about an article critical of Squid Game. The crux of things was that the Squid Game creator had said their message was anti-capitalist, while this critic was saying that the author's message with the Squid Game was an anti communist critique and not a very good one at that. The issue here is that isn't how you do criticism. At all. You can give an interesting reading of something and tell us why YOU think it's anti-Communist, or tell us how it looks through the lens of post-colonialism or new wave feminism etc, but you can't say that is what the author is saying or what the work means, especially if the author explicitly says WHAT they are saying. This may seem like a small distinction but it's actually very, very important. Bad criticism often tells us what the creator is saying. Don't do that. Don't be that person.
Episode 552 - Tropes we like
Oct 11, 2021
Last time we covered tropes we hated! This time we're talking about clichés we actually like. It's quite a bit trickier because clichés are clichés for a reason (overuse) so it's not easy to like them, except in some cases… For me it's Isekai. That's a Japanese word for “another world”. This is a very old genre, it's basically a story where a person from our normal world goes to a magical world, we see this in ancient fairy stories, Wizard of Oz, Alice in Wonderland, the Lion the Witch and the Wardrobe and many others. until the mid 20th century it was the default way of writing any fantasy story. It has always been around, the Japanese were just the first to come up with a popular name for it.
Episode 546 - The bad-arse dandy!
Aug 30, 2021
Why aren't there more prettyboy bad-ass characters? Pretty girl bad-asses too! This character type is often a hall-mark of Japanese and Korean fiction more than anything else though it DOES show up in Western media occasionally. There is no age-limit to the type, what distinguishes it is that the character is tough and a very good fighter while also being very obviously concerned about their appearance and looking good- they don't just look good and fashionable naturally, they actively work at it.
Episode 538 - Fashion and Trends in Webcomics
Jul 4, 2021
We chat about the styles and trends in webcomics and what causes them, whether it's people copying stuff they like, working with the limitations of the technology they're using or other reasons.
Episode 537 - Historicity
Jun 28, 2021
We have a chat about historicity in this Quackcast. What IS historicity? It's historical authenticity basically but a nicer way of saying it! It's pretty important for a lot of reasons to make the best effort you can with historical authenticity- it increases immersion of the audience, gives you a better understanding of the story and the world you're looking at (because things will make sense), and leads you to better understanding of your own history and where we came from. BUT, that doesn't mean you always have to be strict. As long as you as a creator properly understand historical context then you've got a lot more leeway to play without creating something stupid. Playing fast and loose with history is ok as long as you know what you're doing, not just being a moron and faking it (hey, many of us are guilty of that). Historical fantasy, myth, classics, fiction, biography etc are all different classes of story where it's more or less forgiveable to mess around.
Episode 528 - How tall are your characters?
Apr 26, 2021
Character height is not something we think about too much but it's actually a fairly big deal: in terms of what the height means, what it means contextually, how the character fits into their world, how they relate to others around them, and how it's like to draw them! A character can loom, they can shrink down, they can appear bigger than they are due to force of personality or smaller due to being shy and retiring, Largeness can equal power and strength, stupid docility, threat, potential, or it can be used to highlight the strength of a much smaller character that beats them as in many animes.
Episode 527 - Evil superheroes unneeded
Apr 19, 2021
Evil superheroes are a stupid fad, that's my contention. My opinion. They've been around for a long time but now they're so popular it's becoming a bit of a fad and might turn into its own genre. I suppose Marvel and others have saturated the superhero market so to stay relevant other companies are doing “twists” on that traditional genre, hence the evil superheroes.
