Episode 424 - Selling your creative dish
Apr 29, 2019
On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?
Topics and Show Notes
One approach people typically take is just to ape the mainstream and hope that works, sell their own counterfeit McDonald's so to speak. This isn't fun for anyone. You'll get only limited success this way… One of the real reasons popular mainstream things become so popular is because they make us feel more connected to each other and they connect with all of us on some level. They make dishes around things that are tasty and fun to most of us: Pizza, tacos, fruit, tomatoes etc.
Basically we can get more of an audience for our stuff if we create it and sell it more in terms of the things that are universally relatable, are connected to the bigger cultural experience, or that make as feel bigger and more connected to others somehow: like religion for example, patriotism, love, fear for our lives, death, childhood, whatever. The more universal something is the more people it will strike a chord with.
We do NOT have to change our work to include universal themes. What I'm saying is that we should either find those themes already IN our work and turn up the level on them slightly, or simply promote and sell our work in terms of those themes.
Read more in my newspost on the subject linked bellow.
This week Gunwallace has given us the theme to Super Temps: Sounding a lot like someone drumming on the open tops of a lot of PVC piping, this is a slow, creeping beat that builds and layers: a real construction zone. Stacking that scaffolding higher and higher into the dark sky, lit up by bright, piercing arc lamps that star, blur and streak though the dark skeleton of the unfolding structure.
Topics and shownotes
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Featured comic:
Void The Guide to a Healthy Relationship - https://www.theduckwebcomics.com/news/2019/apr/24/featured-comic-void-the-guide-to-a-healthy-relationship/
Featured music:
Super Temps - https://www.theduckwebcomics.com/Super_Temps/, by Smkinoshita, rated T.
LINKS
The Creative Divide newspost by Ozoneocean - https://www.theduckwebcomics.com/news/2019/apr/27/the-creative-divide/
Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Banes - https://www.theduckwebcomics.com/user/banes
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Pit Face - https://www.theduckwebcomics.com/user/PIT_FACE/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
kawaiidaigakusei - https://www.theduckwebcomics.com/user/kawaiidaigakusei/
Episode 417 - Can we be better?
Mar 11, 2019
What is Social Marketing? Basically its word-of-mouth and viral marketing smashed together and weaponised: Marketing companies hijack hot-button social issues and hitch their client's brand to them in clever campaigns (“We can be better”, etc). The purpose isn't really to make a brand seem progressive, modern or new, rather it's another way of getting it trending on social media that's guaranteed to work, unlike the legion of hit or miss but mostly failed “Viral” campaigns. Whether people say negative or positive things about this issue is irrelevant to the marketer, as long as people are talking about the brand is all that matters. Free advertising is the goal, but it has a social cost.
Episode 415 - lazy solutions cause plot-holes!
Feb 25, 2019
This Quackcast expands on my newspost from Friday about forgotten abilities causing plot holes, but now bunny Banes and Lady Tantz wade in to lend their genius to my silly ideas and we chat about what the real issues are: bad writing and laziness! This is when a character gains the ability to walk through walls or become bullet proof or go back in time and then forgets it for the rest of the story or in the sequel When basically 80% of the problems they encounter could be solved by it… And you're mentally screaming at them “Use your damn power that you got 20 pages ago… Remember that thing that would help you avoid all this trouble!?” Using easy solutions to get out of problems causes plot-holes! And your audience will hate you for it.
Episode 402 - Audience expectations with characters
Nov 25, 2018
We're all back together this week and we're chatting about audience expectations for characters versus the intentions of the creator. Which is more important? Well it's a bit of a balancing act… You don't want to pander to your audience because that's not fun and they won't enjoy it anyway, but by the same token you shouldn't just do whatever you feel like regardless. As a creator you build up a contract between yourself and the audience; if you betray that by subverting their expectations with characters in ways that are very “OUT of character” just because you feel like it then you can start to lose their respect and attention. Killing off characters all of a sudden can be a big responsibility too, try not to take that lightly.
Episode 387 - History and Pastiche
Aug 7, 2018
In this Quackcast Tantz and I chat about the differences between working with historical settings and the different approaches we take. Tantz's comics (Without Moonlight and Brave Resistance), are both set in a real period of history: Nazi occupied Greece during WW2. Pinky TA is set in the 1920s in an alternative version of history, with Pinky coming from the fictional “Crimean Empire”. Tantz has to keep times, places, and details close to real history while with Pinky TA I can pick and choose the things from history I like the best and create my own idealised pastiche. The advantage of Tantz's approach is that everything is there, nothing has to be invented, just researched and reproduced, whereas my approach involves a lot of creation which slows things down and makes it harder. On the upside Pinky TA is much more flexible, I can easily fit whatever I want into the story, whereas Tantz's comics are bound by the rules of the history she's presenting.
Episode 307 - The jerks
Jan 23, 2017
Jerky, jerk, jerks! Let's talk about this type of character… This topic is based on Banes' newspost from Thursday, he based it on characters like Reggie from the Archie comics. Jerks can be pretty good characters in their own right. They can be villains, heroes, antagonists or protagonists, they can even be unintentional jerks like Scrappy do from Scooby Do, Alf from Alf, or Jar Jar Binks from that horrible movie he was in. My favourite jerks are Flashman from the Flashman novels by George MacDonald (you should read them!), Blackadder (particularly the second season), and Zaphod Beeblebrox who I'm cosplaying in the cover pic. Who are your fave and least fave jerks? Gunwallace's musical theme was for The Epic of Blitzov. It's Riff based hard rock, driving beat, heavy, distorted guitars layered over and over with a thunderous yet lyrical lead floating over the top. Orange and black sound.
Episode 302 - the agendacast
Dec 19, 2016
Today we talk about works of pop-culture that have an obvious political agenda, so obvious that t not only gets in the way of the entertainment but also dictates to the audience without letting them have a chance to come to their own conclusions: forcing you to see things only one way. Even when we agree with the agenda being presented it can still strike a sour chord, often more-so since they're preaching to the choir and usually just throwing a badly simplified version of the philosophy at you, which can feel insulting. So that's what we chat about. Those views can come from ANY political persuasion, the right the left, communism, fascism, socialism, libertarianism whatever. No one has a monopoly on ideologues. We became overtly political towards the end… Sorry for that. HAHAHA. Do we practise what we preach? HELLS NO! I have to apologise again for the terrible sound quality of my voice recording. I thought I'd fixed the settings from last week, but I was wrong. I HAVE now though. Gunwallace's musical theme was for Grunk - cocktail bar samba played on a church organ. The music of heaven! Cheesy heaven. You can imagine fat angels in hawaiian shirts swanning about drunkenly and spilling their margaritas.
Episode 297 - fandoms
Nov 14, 2016
In this Quackcast we tackle the topic of fandom. Fandoms can be interesting, fun, helpful, fascinating, inspiring, or even bizarre and disturbing. Fandoms are frequently great resources for information about their subject and can really enrich your experience of whatever you're into. Fandoms are also a hotbed of creative energy- some of our most iconic literature was written by people who started out as ardent fans- even the great H.P. Lovecraft was part of a fandom of Gothic horror fiction along with fellow writers Robert Bloch, Clark Ashton Smith, and Robert E. Howard. These highly influential writers were influenced by such greats as Arthur Machen, Robert W. Chambers, Edgar Allen Poe, and Lord Dunsany to name a few. And of course Lovecraft and his group went to to influence legions of fans who changed the face of 20th century pop culture. Looking at fandoms gives a cultural roadmap so we can follow influences, where ideas originated, how they changed, how pop-culture was created, and more importantly: they give us great clues about what other stuff we might like to read! No music this week I'm afraid. Mr Gunwallace is dealing with the fallout from a huge earthquake in his native New Zealand.
