Episode 561 - You are being manipulated

Dec 13, 2021

This interesting Quackcast topic was influenced by a DDer who has been subsumed by anti-CoVid conspiracy. This inspired me to delve into the reasons for the massive growth in these types of conspiracy and how the current state of the internet contributes to it. I had some theories, but I thought I should do some reading on the subject to see what the real reasons are rather than using guesses to fill the gaps like conspiracy thinkers tend to do. I was quite shocked by what I found.

Topics and Show Notes

There are really three main parts to the problem: 1. Gate-keeping, personalisation and curation of our online communication and viewing by big tech companies. 2. This curation tends to have the effect of polarising us and making our views more extreme than they are 3. Groups use these factors to manipulate people through the use of bots (in the form of fake users), as well as paid users with several accounts.

Gate keeping:
The majority of our online interaction is through only a few large companies (Google, Facebook, Apple, TikTok, Twitter, Microsoft, Twitter, Amazon etc), they closely track every aspect of our online behavior and use it along with AI to customise and curate our online experience: the Facebook and Twitter feeds, suggested videos in YouTube, “personalised” Google search and so on, the same for the “friends” it suggests to us. None of that is nefarious or evil, it's just impersonal AI skewing what we see to keep us online longer and sell more ads. But this is also why their online services are free and often quite useful. It's actually quite crude and clunky, their AIs are terrible and obvious most of the time, suggested videos, news results, friends, product ads, and search results are just as often terrible as they can be useful.

Polarisation:
The friends, news stories, links, posts in Twitter and Facebook, videos on YouTube and TikTok that appear in our feeds are generally biased to what will get the most interaction and engagement from us; something that makes us angry like politics, or happy like celeb news for example. Researchers investigated this by creating neutral bots on Twitter. Beginning with “liking” the first random things suggested to them by Twitter, they then randomly “liked” subsequent things Twitter suggested to them. Each time Twitter would base what it suggested next on what had been liked, which meant that the neutral bots gradually had more and more extreme versions of whatever was initially randomly liked. If the initial thing had a slightly left leaning bent, in the end the suggestions were extreme and the same for right-wing and so on. In this way social media has a default tendency to radicalise us. This is part of the reason online debate is so polarised.

Manipulation:
The Problem is that it's very easy to manipulate this system and us as a consequence. It's very cheap to set up millions of bots as fake people and give them user accounts. I'm sure you've occasionally seen suspicious accounts that have tried to add you as a friend, people with names and preferences that don't fit their profile photos, these are generally poor people in West Africa and Pakistan who're paid to set up multiple profiles, basically the human version of bots, in an effort to circumvent anti-bot security measures.
The purpose of these fake accounts is manifold. They can be used to skew the kinds of news people see, spread fake rumours, sell products and scams, increase the profiles of certain people etc. This is done by having them all share the same phrases, hash tags, and links, and liking things, that in turn tricks the AIs that curate and personalise your feeds and searches into suggesting what the bots have promoted.

Researches have documented this activity from Russian and Chinese state controlled bot farms, it's also been the tactic of Islamic State (ISIL) to attract and radicalise people, spammers, scammers like Natural News and Mercola who sell fake health products and diet scams, multi level marketers, hackers, angry conspiracy theorists with agendas like the antivaxer crowd, and even just people out to make money from advertising with fake clickbait news stories about celebrities- You've all seen and clicked on those terrible ads at the bottom of news stories run by Zergnet, Taboola, and Outbrain. These always lead to low quality, often fake stories with lists that you click through. They're harmless but time wasting.

If you lacked scruples you could also use those tactics to increase the profile of your webcomic! In fact we can see it in the small scale in the way webcomic hosts like Taps and Webtoons manipulate their audiences: only recommending certain types of comic to them, promoting only those comics on their main page and elsewhere etc, this in turn forces creators to produce comics which look and feel the same way because it seems the only alternative available.

Online VS the real world
It's very important to remember that the online world Vs real world is a false dichotomy. There is ONLY the real-world. The internet is only a form of communication, but it is the dominant and most important form of communication which is why this stuff is so very important and dangerous. It has real world consequences, as seen with CoVid-19 conspiracies, Pizzagate and the invasion of the Capitol building, this idiocy results in mass deaths. Sites like Twitter, Youtube, Tiktok, and Facebook have been great sources of citizen journalism and alternative news, but unfortunately they're now very simple to manipulate and control. Where once they were a great alternative to polarising mainstream media, now that usefulness has been compromised.

Personally I'm all for neutrality and fact checking which is why I financially support the Web Archive, Skeptoid Media, Wikipedia, Snopes, and The Skeptics Guide to the Universe (I bought their book). None of these sites get it right all the time, but they actively try to and they provide valuable resources for the rest of us to try and help keep the world honest and agenda free.


This week Gunwallace has given us the theme to The Ham - a quiet country road… golden sun rays barely caress the shadowed trees through the cold morning mist. An old truck bounces and jounces along on stiff suspension, past brushing branches, roaring through the stillness. Beautifully evocative notes draw us in, then the tune excites with plucked banjo and burning, distorted electric guitar.

Topics and shownotes

Links

Sources:
In Defense of Truth - https://digitalcommons.unl.edu/usdoepub/377/
Social Bots and Social Media Manipulation in 2020: The Year in Review - https://arxiv.org/abs/2102.08436
Fake Online News Spreads Through Social Echo Chambers - https://www.scientificamerican.com/article/fake-online-news-spreads-through-social-echo-chambers/
Artificial Intelligence and Echo Chambers - https://www.counterterrorismgroup.com/post/artificial-intelligence-and-echo-chambers
Neutral bots probe political bias on social media - https://www.nature.com/articles/s41467-021-25738-6
Skeptoid Media - https://skeptoid.com

Featured comic:
Pep Squad - https://www.theduckwebcomics.com/news/2021/dec/07/featured-comic-pep-squad/

Featured music:
The Ham - https://www.theduckwebcomics.com/the_ham/ - by Hansrickheit, rated M.

Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
Banes - https://www.theduckwebcomics.com/user/Banes/

VIDEO exclusive!
Become a subscriber on the $5 level and up to see our weekly Patreon video and get our advertising perks!
- https://www.patreon.com/DrunkDuck
Even at $1 you get your name with a link on the front page and a mention in the weekend newsposts!

Join us on Discord - https://discordapp.com/invite/7NpJ8GS

Episode 414 - Bad Hollywood

Feb 18, 2019

3 likes, 0 comments

Hollywood has a tendency to simplify or completely alter stories to make them more mainstream and appealing to their idea of a popular audience. In this Quackcast we thought it'd be fun to run with that idea and re-imagine our works for “Hollywood”.

Episode 313 - Technical techniques

Mar 6, 2017

4 likes, 4 comments

Carrying on from last week's Quackcast discussion on tips and tricks for drawing and artwork, we jump again into the topic and THIS time we have Tantz Aerine on board to lend her perspective and tell us about even MORE little techniques to use to draw better. It's an interesting, technical cast and bellow I've kisted some examples from our own work of what we talk about. Details discussed in this episode: Establishing shots, Facial lines, Scars, Wounds, Snow, Rain, Smoke, Fire, Explosions, Gold, Fur, and Eyes. Gunwallace has given us the music to the Fading World this time, it's an oriental procession into a snowy, twilit, exotic world, unbalanced, and dangerous.

Episode 271 - Pitface’s tales of ribaldry

May 15, 2016

6 likes, 0 comments

What makes the “meat” of a story? What makes you fall in love with it, keep coming back for more watches or reads or whatever? I contend it has nothing to do with conflict or culminations or climaxes, those are merely generic structural plottings that are pretty much the same format no matter what story you read- you know they're coming and you know what form they'll take and once they're over it's not really that significant anymore; “re-playability” is low, they're just too tied in with the story structure to have much life away from it in your mind. What keeps me coming back to a story and fall in love with it are the Characters, exploring the world in which they exist, and the development that occurs during the story. Gunwallace provides us a theme to CTV Revamped, the new version of Charby the Vampirate! Good and creepy techno for Charbs!

Episode 270 - Historical Accuracy Vs Story Needs part 2

May 9, 2016

3 likes, 0 comments

We return to the topic of historical accuracy versus the needs the the story. This was Bravo's idea and we wanted to have him along but alas it was not to be! Tantz Aerine, Pitface, Banes and I discuss the topic, reading from a few of the many contributions in the form thread that Bravo started. Special congratulations to Pitface who's just graduated with honours with her BA in classics! -So you she really does KNOW what she's talking about… as does Tantz too of course. Banes and I are just along for the ride. Gunwallace gave us a really pretty tune for the comic Torn Vines, a real action music, such a driving rhythm to it!


Forgot Password
©2011 WOWIO, Inc. All Rights Reserved Mastodon