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Starbucks tests the $1 "short" brew
lastcall at 9:55AM, Jan. 23, 2008
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Article HERE

Starbucks, the company that popularized the $4 cup of coffee, is testing a $1 cup and free refills of some of its offerings.

The Seattle coffee giant is experimenting with selling the $1 “short” brew in its hometown area, spokeswoman Valerie O'Neil confirmed.

The 8-ounce short size isn't on Starbucks' menu but has long been ordered by in-the-know patrons. Typically, a short brewed coffee would sell for about $1.50, although that can vary by several cents depending on the store.

Starbucks is also testing the offer of free refills for traditional brewed coffee in the Seattle area.

O'Neil wouldn't elaborate on the specifics of the tests or say how many stores are offering it. She said the tests aren't indicative of any new business strategy.

The $1 test undercuts even low-cost coffee purveyors, including McDonald's and Dunkin' Donuts, whose coffees generally start in the low $1-plus range.

Although most sit-down restaurants top off customers' coffee free, specialty cafes have largely stayed away from the practice.

last edited on July 14, 2011 1:27PM
Croi Dhubh at 10:11AM, Jan. 23, 2008
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If I was into the whole coffee thing, this would be cool
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last edited on July 14, 2011 11:54AM
Merrywhite Jenkins at 12:10PM, Jan. 23, 2008
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Damn. That's like fifty pence. o_O;
You can't get coffee that cheap here. Anywhere. ;-;
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last edited on July 14, 2011 1:59PM
Croi Dhubh at 2:12PM, Jan. 23, 2008
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Wouldn't it be one pound there, then? That is expensive anyway, given the conversion rate. That's something like $2.25 right now
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last edited on July 14, 2011 11:54AM
SeriousQuiche at 6:00PM, Jan. 23, 2008
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We have to specifically ask for a “short” here. They don't have it on the menu. but a short latte costs the same as a kids hot chocolate, so I'm good with that.
It would be awesome if it were a dollar though…
last edited on July 14, 2011 3:28PM
Merrywhite Jenkins at 6:06PM, Jan. 23, 2008
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The cheapest I can buy a coffee for - anywhere - is a pound fifty. Bottom line.

@Serious: It's the opposite for me. I have to ask for a tall…usually several times. I've seen things floating at the bottom of my fishtank that look more lively than the staff at my local.
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last edited on July 14, 2011 1:59PM

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