Marketing Strategies: Brand Extension

JayBlaster on Dec. 15, 2007

For those who have never taken a Markekting course: Brand extension is the act of expanding your target market to appeal to more consumers, while still managing to keep your previous customers. I have a habit of looking at things and taking them literally, so in this sketch we see Steve (as I've taken to calling him) trying to extend a brand, which in this case, is a flag or something.