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The Dark Broadcasting Experiment

Emma_Clare at 12:00AM, Jan. 5, 2018

Looking for an excuse to begin a Twitter account for your webcomic? Well, I have one for you!

A recent community has dropped a pebble in the lake that is the Twitter webcomic world and has begun to make waves by dedicating the month of January to “dark broadcasting”. The account in question, @ArtigradesClub, has set the challenge of retweeting every post with the hashtag #artigrades and is encouraging its fast-growing network to do the same.

This is an interesting experiment as it is clearly demonstrating the power behind the concept of viral social media. A single tweet can expect to see over 1000 views, otherwise referred to as impressions, in a short space of time through this social media marketing technique and it is incredibly gratifying to see how supportive both creators and fans have been in spreading their favourite webcomic’s posts. It is also a great opportunity to discover some new titles to add to the no doubt ever-growing list of comics to read.

So if getting into social media is a goal for your project this year, now is a great time to get your foot in the door. Don’t forget, The Duck also has an active Twitter account that you can follow as well! You can find it here!

Tell us what you think of “dark broadcasting” or if you are part of the challenge, how are you finding this increased exposure?



Ozoneocean at 11:06PM, Jan. 5, 2018

I do not do twitter either. But this should be amazingly helpful for those that do! :D I have a twitter account and sometimes post but I'm not into it. It's just over my head XD I need Trump to manage my Twitter for me :D

VinoMas at 5:25PM, Jan. 5, 2018

Sounds so cool. Don't use twitter tho, and I didn't know comics were on twitter. When I was on twitter it was just really short messages from friends, and these crazy celebrity arguments and promoting. Now I just hear that guy in the White House tweeting nonsense and threats, without knowing which is which.

Tantz_Aerine at 10:25AM, Jan. 5, 2018

Very interesting! Going to try it.

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