Episode 561 - You are being manipulated

Dec 13, 2021

This interesting Quackcast topic was influenced by a DDer who has been subsumed by anti-CoVid conspiracy. This inspired me to delve into the reasons for the massive growth in these types of conspiracy and how the current state of the internet contributes to it. I had some theories, but I thought I should do some reading on the subject to see what the real reasons are rather than using guesses to fill the gaps like conspiracy thinkers tend to do. I was quite shocked by what I found.

Topics and Show Notes

There are really three main parts to the problem: 1. Gate-keeping, personalisation and curation of our online communication and viewing by big tech companies. 2. This curation tends to have the effect of polarising us and making our views more extreme than they are 3. Groups use these factors to manipulate people through the use of bots (in the form of fake users), as well as paid users with several accounts.

Gate keeping:
The majority of our online interaction is through only a few large companies (Google, Facebook, Apple, TikTok, Twitter, Microsoft, Twitter, Amazon etc), they closely track every aspect of our online behavior and use it along with AI to customise and curate our online experience: the Facebook and Twitter feeds, suggested videos in YouTube, “personalised” Google search and so on, the same for the “friends” it suggests to us. None of that is nefarious or evil, it's just impersonal AI skewing what we see to keep us online longer and sell more ads. But this is also why their online services are free and often quite useful. It's actually quite crude and clunky, their AIs are terrible and obvious most of the time, suggested videos, news results, friends, product ads, and search results are just as often terrible as they can be useful.

Polarisation:
The friends, news stories, links, posts in Twitter and Facebook, videos on YouTube and TikTok that appear in our feeds are generally biased to what will get the most interaction and engagement from us; something that makes us angry like politics, or happy like celeb news for example. Researchers investigated this by creating neutral bots on Twitter. Beginning with “liking” the first random things suggested to them by Twitter, they then randomly “liked” subsequent things Twitter suggested to them. Each time Twitter would base what it suggested next on what had been liked, which meant that the neutral bots gradually had more and more extreme versions of whatever was initially randomly liked. If the initial thing had a slightly left leaning bent, in the end the suggestions were extreme and the same for right-wing and so on. In this way social media has a default tendency to radicalise us. This is part of the reason online debate is so polarised.

Manipulation:
The Problem is that it's very easy to manipulate this system and us as a consequence. It's very cheap to set up millions of bots as fake people and give them user accounts. I'm sure you've occasionally seen suspicious accounts that have tried to add you as a friend, people with names and preferences that don't fit their profile photos, these are generally poor people in West Africa and Pakistan who're paid to set up multiple profiles, basically the human version of bots, in an effort to circumvent anti-bot security measures.
The purpose of these fake accounts is manifold. They can be used to skew the kinds of news people see, spread fake rumours, sell products and scams, increase the profiles of certain people etc. This is done by having them all share the same phrases, hash tags, and links, and liking things, that in turn tricks the AIs that curate and personalise your feeds and searches into suggesting what the bots have promoted.

Researches have documented this activity from Russian and Chinese state controlled bot farms, it's also been the tactic of Islamic State (ISIL) to attract and radicalise people, spammers, scammers like Natural News and Mercola who sell fake health products and diet scams, multi level marketers, hackers, angry conspiracy theorists with agendas like the antivaxer crowd, and even just people out to make money from advertising with fake clickbait news stories about celebrities- You've all seen and clicked on those terrible ads at the bottom of news stories run by Zergnet, Taboola, and Outbrain. These always lead to low quality, often fake stories with lists that you click through. They're harmless but time wasting.

If you lacked scruples you could also use those tactics to increase the profile of your webcomic! In fact we can see it in the small scale in the way webcomic hosts like Taps and Webtoons manipulate their audiences: only recommending certain types of comic to them, promoting only those comics on their main page and elsewhere etc, this in turn forces creators to produce comics which look and feel the same way because it seems the only alternative available.

Online VS the real world
It's very important to remember that the online world Vs real world is a false dichotomy. There is ONLY the real-world. The internet is only a form of communication, but it is the dominant and most important form of communication which is why this stuff is so very important and dangerous. It has real world consequences, as seen with CoVid-19 conspiracies, Pizzagate and the invasion of the Capitol building, this idiocy results in mass deaths. Sites like Twitter, Youtube, Tiktok, and Facebook have been great sources of citizen journalism and alternative news, but unfortunately they're now very simple to manipulate and control. Where once they were a great alternative to polarising mainstream media, now that usefulness has been compromised.

Personally I'm all for neutrality and fact checking which is why I financially support the Web Archive, Skeptoid Media, Wikipedia, Snopes, and The Skeptics Guide to the Universe (I bought their book). None of these sites get it right all the time, but they actively try to and they provide valuable resources for the rest of us to try and help keep the world honest and agenda free.


This week Gunwallace has given us the theme to The Ham - a quiet country road… golden sun rays barely caress the shadowed trees through the cold morning mist. An old truck bounces and jounces along on stiff suspension, past brushing branches, roaring through the stillness. Beautifully evocative notes draw us in, then the tune excites with plucked banjo and burning, distorted electric guitar.

Topics and shownotes

Links

Sources:
In Defense of Truth - https://digitalcommons.unl.edu/usdoepub/377/
Social Bots and Social Media Manipulation in 2020: The Year in Review - https://arxiv.org/abs/2102.08436
Fake Online News Spreads Through Social Echo Chambers - https://www.scientificamerican.com/article/fake-online-news-spreads-through-social-echo-chambers/
Artificial Intelligence and Echo Chambers - https://www.counterterrorismgroup.com/post/artificial-intelligence-and-echo-chambers
Neutral bots probe political bias on social media - https://www.nature.com/articles/s41467-021-25738-6
Skeptoid Media - https://skeptoid.com

Featured comic:
Pep Squad - https://www.theduckwebcomics.com/news/2021/dec/07/featured-comic-pep-squad/

Featured music:
The Ham - https://www.theduckwebcomics.com/the_ham/ - by Hansrickheit, rated M.

Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
Banes - https://www.theduckwebcomics.com/user/Banes/

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Episode 557 - Fetishes in comics

Nov 15, 2021

5 likes, 9 comments

Fallopiancrusader joined us as a very special guest to chat about fetishes in comics! It's really interesting and he brings his expertise with adult comics and his wide ranging knowledge of comics in general to bear on the subject. So what are fetishes? Well they're often things that people have sort of a sexual interest in but aren't always associated with sex themselves, they're peripheral to sex. Because of that they're often enjoyed and appreciated in their own right for their own sake! Think of things like body piercings, tight laced corsets, wearing fursuits, spanking, wearing S&M leather and PVC gear, shoe appreciation etc. all things associated with sex that people can also enjoy and appreciate outside of sex.

Episode 534 - Biting off more than you can chew

Jun 7, 2021

4 likes, 2 comments

Taking on more than you can handle - i.e. James Cameron and JJ Abrams are good directors and writers but neither could handle the demands of a complex Sci-Fi project that needs full world building and internally consistent logic etc (Avatar and Star Wars). They're great with more simple SciFi that's based on 21st century earth and simpler stories, but epic SciFi was clearly a long way beyond the capabilities of either. We're talking about when WE have been caught taking on stuff we couldn't handle, how we dealt with that and also how other creators dealt with it too.

Episode 524 - Empathy

Mar 28, 2021

4 likes, 0 comments

Image credit: There's Something About Mary, 20th Century Fox. Empathy is like sympathy but you don't think about it. It's what happens when you see someone get hurt and you wince in pain watching them, it's when you see a really uncomfortable moment in a sitcom like The Office and you cringe, It's when you feel sad when the characters are sad about something. Empathy is an important tool for audience immersion- if they're feeling that strongly for the characters then you've got them invested in your story! Funny story… the topic of this Quackcast was inspired by us talking about the risks of “going commando” and the fact that it can happen to women as well as men. This led us to go looking for photographic and video proof, as you do… and what we saw gave us instant empathy for the poor unfortunate. Hence the Quackcast topic ;) This week Gunwallace has given us the theme to PleaseRewind: Quiet threat, creepy, seeping, strumming, thrumbing, coming CLOSER, inside, peering around, waiting to begin. This is a quiet track filled with an undertone of urgency suggested by the constant quick rhythm and lonely guitar.

Episode 479 - Big ideas in fiction

May 18, 2020

4 likes, 0 comments

My original idea for this Quackcast was: “Genre fiction is the best place to explore ideas, straight fiction doesn't do it as well” What I meant was that diverting from straight reality in fiction makes it easier to conceptualise, simplify and explain complicated ideas to a general audience for a whole number of reasons. There was some disagreement between Tantz and I because I expressed myself poorly so she'd thought that I was saying it was much easier to write SciFi and fantasy (Genre fiction), and it was easier to write about big ideas, while straight fiction wasn't good for that- Which is fair enough! My initial statement is so badly worded that's a valid interpretation! Fortunately Banes and Pit were on hand to smooth things out and explain things properly. Pit mediated between us and Banes conceptualised my concept FAR, far better than I did! Unfortunately you don't get much of that disagreement on the Quackcast. You DO get a bit of it on the PATREON only video however ^_^

Episode 432 - How to get more readers

Jun 24, 2019

2 likes, 2 comments

Just Banes and I for this one! Today we have 3 topics: 1. Being positive and how that really helps us in online communication and social networking, as well as giving a boost to those we talk to- very important in comic communities. 2. How to get more eyes looking at your work. We always need to build our audiences! 3. Updates for drunk duck to modernise the site… We're going to have to raise a lot of money for this! How is the best way?

Episode 395 - Fighting ladies

Oct 8, 2018

2 likes, 0 comments

Fighting ladies, female bad-ass characters… There are a lot more of them around now, but once upon a time they were pretty thin on the ground. I love a good badarse lady, my own comic character Pinky TA exemplifies that character type. There's something about a tough lady who can kick butt with the best of them that's especially compelling. They evolved from something a little more exploitative, ladies fighting in bikinis basically, then we had ladies that were just the female version of a male character (Batwoman, Supergirl etc), which is something we're starting to see a little more of unfortunately, but on the good side of things we ARE actually getting fighting ladies who're their OWN women: Original characters. In this Quackcast we talk about some of our faves and some of the earlier incarnations of the character type, from Robert E Howard's Red Sonya and Valeria, to Catherine L Moore's Jirel of Joiry, to Wonder woman, then later characters like Red Sonja (from the comics), She-Hulk, Sarah Conner, Ripley, Buffy, Xena, Aeon Flux… What are some of YOUR faves? Mine are Tank Girl, Lara Croft, Motoko Kusanagi, Garnet and many more :) This week Gunwallace has given us the theme to Dolphin Bros: Jump, jump, jump up and down to this mad dolphin party scene. It’s all over the place but all it wants you to do is MOVE!

Episode 384 - Brandcast, PR

Jul 23, 2018

4 likes, 2 comments

You may have read about how a conspiracy theorist dug up some 10 year old tweeted jokes by director James Gunn and got him fired from Disney… Well that incident inspired this Quackcast, which is a re-take on the whole personal brand idea that we discussed in Quackcast 289.


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