Episode 424 - Selling your creative dish

Apr 29, 2019

On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?

Topics and Show Notes

One approach people typically take is just to ape the mainstream and hope that works, sell their own counterfeit McDonald's so to speak. This isn't fun for anyone. You'll get only limited success this way… One of the real reasons popular mainstream things become so popular is because they make us feel more connected to each other and they connect with all of us on some level. They make dishes around things that are tasty and fun to most of us: Pizza, tacos, fruit, tomatoes etc.

Basically we can get more of an audience for our stuff if we create it and sell it more in terms of the things that are universally relatable, are connected to the bigger cultural experience, or that make as feel bigger and more connected to others somehow: like religion for example, patriotism, love, fear for our lives, death, childhood, whatever. The more universal something is the more people it will strike a chord with.
We do NOT have to change our work to include universal themes. What I'm saying is that we should either find those themes already IN our work and turn up the level on them slightly, or simply promote and sell our work in terms of those themes.
Read more in my newspost on the subject linked bellow.

This week Gunwallace has given us the theme to Super Temps: Sounding a lot like someone drumming on the open tops of a lot of PVC piping, this is a slow, creeping beat that builds and layers: a real construction zone. Stacking that scaffolding higher and higher into the dark sky, lit up by bright, piercing arc lamps that star, blur and streak though the dark skeleton of the unfolding structure.

Topics and shownotes

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Featured comic:
Void The Guide to a Healthy Relationship - https://www.theduckwebcomics.com/news/2019/apr/24/featured-comic-void-the-guide-to-a-healthy-relationship/

Featured music:
Super Temps - https://www.theduckwebcomics.com/Super_Temps/, by Smkinoshita, rated T.


LINKS
The Creative Divide newspost by Ozoneocean - https://www.theduckwebcomics.com/news/2019/apr/27/the-creative-divide/

Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Banes - https://www.theduckwebcomics.com/user/banes
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Pit Face - https://www.theduckwebcomics.com/user/PIT_FACE/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
kawaiidaigakusei - https://www.theduckwebcomics.com/user/kawaiidaigakusei/

Episode 417 - Can we be better?

Mar 11, 2019

3 likes, 0 comments

What is Social Marketing? Basically its word-of-mouth and viral marketing smashed together and weaponised: Marketing companies hijack hot-button social issues and hitch their client's brand to them in clever campaigns (“We can be better”, etc). The purpose isn't really to make a brand seem progressive, modern or new, rather it's another way of getting it trending on social media that's guaranteed to work, unlike the legion of hit or miss but mostly failed “Viral” campaigns. Whether people say negative or positive things about this issue is irrelevant to the marketer, as long as people are talking about the brand is all that matters. Free advertising is the goal, but it has a social cost.

Episode 416 - Making cuts

Mar 4, 2019

3 likes, 6 comments

The entire team is here this time, no one was cut… So we're chatting about CUTTING, as in cutting out scenes to make a story cleaner, leaner and less flabby, but also NOT cutting because in a webcomic you don't have to, and when you cut badly you end up with a “D movie” effect where story scenes don't follow, don't make sense and plots seem to go nowhere or happen for no reason.

Episode 405 - Escape from Tumblr!

Dec 16, 2018

2 likes, 5 comments

On the 18th of December people who post things with nudity on Tumblr will be kicked off the site. That means all the adult bloggers, comicers and things that made that journalling site stand out above the rest of the vast sea of blog sites and image hosts are being screwed out of what they helped build up! The reason of course is to make the site more attractive to advertisers and so it can more easily fit the standards of puritanical companies like Apple and Google who have taken it upon themselves to scrub the world clean of anything that defines us as adult human beings.

Episode 394 - Nostalgia, creative fuel?

Oct 1, 2018

3 likes, 3 comments

Nostalgia! - Where does it fit in the creative process? People are the product of their influences. For a lot of us the strongest influences happen when we're growing up and learning about the world and all the things IN it for the first time. As you get older the things you experience don't make as much impact, simply because your brain has already had most of its “first times” and it's already learned enough about the world to be fully functional and independent.

Episode 389 - Intimidating Baddies

Aug 14, 2018

4 likes, 2 comments

What makes bad guy intimidating? Tantz Aerine made a great newspost about the question, carefully outlining various key bad-guy properties like confidence, composure, efficiency, and amorality. Banes, Pitface, Tantz and I stomp ALL over that, traipsing about like drunken, muddy rugby players, as we blather on about our opinions of the idea and finish up with no idea what we're talking about...

Episode 386 - These are the books that made us

Aug 6, 2018

3 likes, 0 comments

In this Quackcast Tantz, Banes and I have a chat about the novels that influenced us when we were growing up. Each of us barely even touch on them but we do bring up some interesting titles… for Tantz it was the sexy comic Storm and the novel The gods of Foxcroft, for me it was the high fantasy of CS Lewis and JRR Tolkien, and later on SciFi by writer like Tanith Lee and her Don't bite the Sun and Drinking Sapphire Wine- both of which were very prophetic novels in the way they deal with hedonistic youth culture and the modern phenomenon of adults having extended childhoods while outsourcing more and more adult tasks to technology. What were some of your most influential novels when growing up?

Episode 380 - Going back, retro style

Jun 25, 2018

3 likes, 0 comments

Retro is GOOoooooooooood! Damn good. Don't underestimate the power of retro. Old material and the past is where pure gold hides. Mine that stuff for all it's worth! But it can be overdone and when it is it's like warmed over fish and chips, it becomes tired and stale… Lets not talk about that though. What we chatted about here was the idea of mining your old work for good stuff. What was great, showed cool promise, or was some awesome but forgotten thing from your old comic work? You are perfectly free to revisit it, shine it up and impress the world. Many of the great artists and musicians of the world made their mark with that. Sometimes the world is not ready for your good stuff at the time you publish it, so many you're later you can go back and re-release it to one that is! Bands you to do that ALL the time. The past is a great place to look for inspiration. This week Gunwallace has given us the theme to Redneck: Bluegrass dubstep! Fast tasty beats, lyrical guitar and a bass that drops right onto your head! Disturbing, unsettling and yet strangely compelling.


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