Hope Springs Eternia

roastytoasty on Jan. 26, 2010

Today I was reading an article about Zhangjiajie (in the southern Hunan province of China). As a tribute to the movie “Avatar” they have renamed one of their mountains “Avatar Hallelujah Mountain.” Up until the release of Avatar, Zhangjiajie had been burdened with calling it “The Southern Sky Column.”

Of course, later this year when “Avatar the Last Airbender” comes out, they’ll have to name it back to “The Southern Sky Column” to keep in line with the many mountains that are scheduled to make an appearance througout the movie.

I heard on the underground grapevine that K2 is currently in similar negotiations with an undisclosed lubricant supplier to cross promote product. You didn’t hear that from me though. Back for more tomorrow.

dave